Blog - Swell (3)

The term “gamification” is being used more and more frequently, but many people remain unfamiliar with the concept and ...

This post is the second half of a two-part series on the social psychology of referral programs. You can read the first ...

This post is the first half of a two-part series on the social psychology of referral programs. Click here to read part ...

Do any of these statements apply to you? I created a loyalty program and want to make it better. I am planning on ...

The beauty industry, worth $80 billion in the US alone, encompasses the skincare, fragrance, cosmetics, and hair care ...

Whether you’re lifting weights in the gym, doing yoga in the studio, or jogging in the park, you rely on clothes that ...

When it’s time for a new pair of shoes, where do you go? If your solution involves opening up your computer and ...

Incentive (noun): “something that encourages a person to do something or to work harder” - Merriam-Webster Learner’s ...

Every online merchant survives on “conversions”-- turning a typical visitor into someone that produces value for your ...

To most of us, terms like “cognitive conditioning” and “salience” can be, well, a little off-putting. If you feel this ...

5 Best Practices to Improve Loyalty Program Performance